SNAP Interactive, Inc. has a new opening for a Growth Marketing Manager to work on our new 50+ dating site, 50more.

50more is a dating platform built to celebrate life and the enduring potential for romance and enrichment for singles over fifty years old. It is life affirming and uplifting, not the demoralizing meat market that is so common in the industry. There is a custom when someone turns fifty to cheers, “here’s to 50 more!” That is our wish for all of our users: 50more years of fun, laughter, and love.

Mature singles know what they are looking for, seeking matches with shared values and relationship goals. Our mission is to streamline the matching process by providing a handful of curated introductions daily, rather than an endless stream of profiles to browse. This way, users can spend less time searching, and more time connecting. We are looking for a Growth Marketing Manager to champion this mission and build a vibrant community of users.

Responsibilities

  • Develop and execute commercial launch strategy, which would include:
    • Content creation and marketing strategies
    • Social media
    • PR opportunities including news, reviews, interviews, etc.
    • Influencer/brand ambassador programs
    • Partnerships to maximize brand exposure
    • Cost-efficient event production
    • Direct marketing
    • In-product growth optimization strategies * Build the voice of the brand
  • Drive creative campaigns to create buzz and grow the community
  • Proactively identify angles and pitch product, vertical, and/or issues-based stories
  • Develop press releases, media alerts, case studies, and testimonials
  • Stay on top of industry trends, the latest PR/social media advancements and relevant campaigns

Requirements

  • Writing & Communication – Must have strong written and verbal communication skills, and experience communicating with internal staff
  • Relevant Experience – 3-5+ years supporting brands and performance-driven products in-house or at a PR, Ad or social media agency
  • Pitching and Negotiating – promotional business development across a wide spectrum of relationships including media, influencers and brand partners
  • Social Media Passion – Acute understanding of and passion for social media
  • SEO Fluency – Experience in building content tailored to drive organic search traffic
  • Positive Attitude – Approach each marketing campaign with a positive outlook and rally a team around campaign initiatives; strive for continuous improvement in campaigns, the Marketing Department and themselves
  • Branding Expertise – experience and good instincts in building a brand essence
  • Self-starter – Effective working independently and ability to work in fast-paced, deadline-driven environments
  • Creativity – Ability to develop creative, newsworthy PR campaign strategies and promotions that resonate with the target audience to achieve our campaign goals
  • Organization – Ability to handle multiple campaigns simultaneously with excellent personal organizational skills and high attention to detail
  • Computer Savvy – Extremely savvy with web research and comfortable in Excel, PowerPoint, and Word and to assist with reporting
  • Previous experiences marketing products or services to a 50+ audience is a plus
  • Strong academic record and a BA or BS at a selective undergraduate program

Competitive Compensation Includes

  • Stock options
  • Free massages every week
  • Free snacks & beverages
  • Dinner & taxi reimbursement if you work late
  • 100% covered medical insurance at the employee-only level
  • 401k Matching Program
  • Pre-tax flexible savings account and commuter program (MetroCards, parking, etc.)
  • A total of 23 paid vacation/personal/holidays plus 5 paid sick days
  • Monthly happy hours

To apply, please go to the following link: 

http://paltalk.applytojob.com/apply/gifz29PBss/Growth-Marketing-Manager